It’s also worth sharing that it is not always better to build versus buy, as there are a lot of smart people building a lot of slick content platforms. Once we had laid out all of the project requirements, including URL architecture, conversion funnels, user permissioning, design templating, and localization, it became clear that in order to get exactly what we needed – we were going to have to build it ourselves.
This is the single hardest part of any content-focused website or project.
The key to success on this particular project was taking a page out of Jeff Bezos’ book, and becoming obsessed with our ers.
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We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.
The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.is a concept I have long-time preached to anyone who has ever talked with me, at length, about SEO.It means that your URL architecture should be built in a way so authority flows upwards through your directories.Please allow me to preface this by saying that I am bias; in my opinion the architecture of a website is critical to achieving SEO success.My largest successful SEO projects have come due to a variety of factors, but tend to come down to 3 core components of architecture: Scalable architecture is an obvious one; you need a system that can grow as large as you want/need it to.So let’s say I had an SEO consulting firm with locations in several cities across the U.Tags: Adult Dating, affair dating, sex dating